M.I.A.’s new album title, /\/\/\Y/\, has the interwebs ablaze around the relationship between creativity and Google visibility, lovingly referred to in the ad world as SEO. Essentially, Google only picks up on the letter Y from the album title, leading to results on Yahoo or Generation Y, and absolutely nothing on M.I.A. or the album itself (I even tried the quotation mark trick, to no avail).

The new M.I.A. album cannot be Googled. What a wonderfully backwards way of grabbing attention. If only all the black hat SEOs had known about that trick…

Want proof? Here’s the query http://www.google.dk/search?q=%2F\%2F\%2F\Y%2F\