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Print Run vs. Digital Readership
Mar 10, 2009 5:43
Check this out. It’s from Develop Magazine‘s latest email newsletter. It’s mentioned in the list of benefits to potential advertisers. It’s a great story to tell advertisers, and one that more magazines and newspapers should remember to tell. My favorite part of the story is that while the print run must be a major entry [...]
DIY Zine Culture Goes Digital
Mar 10, 2009 1:55
I was asked to talk a bit about Issuu by Zine Arcade, who really liked the possibilities to publish online. Here are a few bits of it (the least promoting parts): Issuu is the ideal platform for the zine community. I myself have been very inspired by the old b/w DIY culture, and that movement [...]
Get Started With A Digital Publishing Strategy
Feb 17, 2009 8:14
For publishers interested in tips to how to get started with a digital publishing strategy, I wrote a very hands-on post on the Issuu blog. It has a lot of examples and cases, which hopefully can inspire anyone wanting to take a crack at getting their publications (excerpts, promotional/free publications and marketing material/catalogs) online and [...]